Over the past few years, I’ve sold diamond jewelry in just about every way possible.
I’ve worked with Amazon sellers, Etsy creators, physical stores, private jewelers, and high-end auction houses.
I’ve seen how two identical rings – same diamond, same gold – can sell for wildly different prices depending on who’s behind the counter.
What shocked me most wasn’t just the price gaps – it was how little buyers understood what they were paying for.
I’ve had buyers ask me:
- “Why is this ring $1,000 cheaper online?”
- “Is IGI the same as GIA?”
- “Is this diamond really natural?”
The truth?
Most people don’t get clear answers – and most sellers don’t want them to ask.
That’s why I started this blog.
Not to sell.
Not to hype.
But to help regular people understand what really affects diamond jewelry prices – and how to avoid expensive mistakes.
If you’ve ever looked at two rings and thought “what’s the real difference?” – you’re in the right place.
In the next posts, I’ll break down the real reasons behind pricing – from lab reports to markup games – and show you examples I’ve seen firsthand.
Thanks for reading.
Let’s get started.
Boaz Musayov
Founder of Bidiamonds
