Learn How To Compare Diamond Prices:
- How to Tell if a Diamond is Real When the Price Seems Very Low?Think you found a diamond deal that’s too good to be true? Learn how to spot scams, verify certificates, and compare offers from real suppliers.
- 💎 Why does the same diamond cost $5,000 from a dealer — but $15,000 in a retail store?Why do brands sell the same diamond for 3× the wholesale price? This post explains how diamond pricing really works — and where the price jumps come in.
- Why I started writing about diamond prices (and what I’ve seen behind the scenes)I’ve sold jewelry in every format – from auctions to Amazon. What I’ve seen behind the scenes is why I started this blog: to explain what really drives diamond jewelry value.
Diamond Exchanges
95% of diamond manufacturers have no online presence.
Compare Prices
There are price differences of dozens of percent between manufacturers and stores or websites.
What sellers won’t tell you
Not all “certified” diamonds are the same. We explain how to spot real value.
What to ask before buying
6 essential questions that reveal whether you’re about to overpay..

“I paid just $400 for 2 CT diamond earrings.”
Emily S., Arlington, VA
Why it’s smart to compare before buying diamond jewelry?
Same diamond, very different prices
The exact same diamond — same carat, color, and clarity — can cost twice as much depending on where you buy it.
Without comparison, you’ll never know.
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Not all “deals” are real
Many “discounted” prices are still far above market value.
Seeing offers side-by-side helps you avoid overpaying.
Manufacturers vs. stores
Most jewelry stores buy diamonds from the same suppliers — and add large margins.
Comparing prices means seeing the true value before the branding.